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"WEDDYSONG"
Freelance Project B2C
BRIEF
Create an app to makes wedding playlists between the DJ and the couple.
PROBLEM
Organizing a wedding can be challenging for couples with many tasks to complete. Choosing songs for the playlist can become tedious, but it's important to have fun with it. Most brides opt for choosing only the chuppah's songs and rely on the DJ to play their preferred music style for the rest of the evening. However, finding common ground on musical preferences can be difficult for couples with differing tastes, especially for music lovers and perfectionists.
SOLUTION*
A great wedding starts with great music. ''WeddySong'' is a fun app for creating wedding playlists. The app facilitates collaboration between the DJ and the couple to tailor the playlist to each part of the evening. With ''WeddySong'' , you have control over all the music played at your wedding celebration.
PERSONA
PROFIL
Name: Sarah
Age: 31
Occupation: Marketing Manager
Marital Status: Engaged
PSYCHOLOGICAL PROFILE
Sarah is a highly organized and detail-oriented person who takes pride in planning and executing events. She is a perfectionist and strives to make every aspect of her wedding flawless. Sarah is also sentimental and wants her wedding to be memorable for both her and her guests. She is looking for an app that will allow her to have control over the music played at her wedding celebration and facilitate collaboration with her DJ to create a playlist that reflects her and her partner's music preferences and matches the mood of each part of the wedding celebration.
PAIN POINTS:
Sarah has limited time to research and select appropriate songs for each part of the wedding celebration. She finds it difficult to communicate her music preferences to her DJ effectively, and she worries that the music played at her wedding may not be enjoyable for her and her guests. She also worries that the DJ may not have the music that she and her partner prefer.
GOALS AND DESIRE
Sarah's primary goal is to create a wedding playlist that is personalized and matches the theme and mood of each part of the wedding celebration. She wants the app to be user-friendly and intuitive, allowing her to create and edit playlists quickly and seamlessly. Sarah desires an app that is collaborative, allowing her to communicate with her DJ and share music ideas effectively. She wants the app to provide her with a sense of control and assurance that the music played at her wedding celebration will be enjoyable for her and her guests.
KEY FEATURES:
Based on Sarah's goals and pain points, the following features are essential for WeddySong:
1. User-friendly interface: The app should be easy to navigate, and users should be able to create and edit playlists quickly.
2. Collaboration tools: The app should have collaboration tools that allow couples and DJs to communicate and share music ideas seamlessly.
3. Personalization features: The app should have personalization features that allow users to customize playlists for each part of the wedding celebration. This should include the ability to create playlists for the ceremony, cocktail hour, dinner, and dancing.
4. Music library: The app should have a comprehensive music library that includes a variety of genres and styles. This should include the ability to search for songs by artist, album, or genre.
5. Real-time editing and feedback: The app should have real-time editing and feedback options that enable users to make changes to the playlist on the fly. This should include the ability to add or remove songs and reorder the playlist.
WIREFRAMES:
A/B TEST
Objective: To determine which color scheme is more effective in attracting and retaining users.
Hypothesis: The color scheme of the app has a significant impact on user engagement and retention. By testing two different color schemes, we can determine which color scheme is more effective in attracting and retaining users.
CONCLUSION:
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By conducting an A/B test with two different color schemes, we can determine which color scheme is more effective in attracting and retaining users. Based on the results of this A/B test, we have found that the original color scheme of black and purple is more effective in attracting and retaining users compared to the new color scheme of beige and brown. Therefore, the black and purple color scheme will be implemented permanently in the app to improve the user experience and increase user engagement and retention.
APP SCREENS
& FLOW
To understand the flow is important to know that the DJ and the couple are in the same room (for this flow).
Both of them have their own ipad.
DJ SCREEN
1.PARTS OF THE EVENING
The DJ split the evening into different parts (the chuppah, cocktails and food, dancing...)
MOOD BUTTON
The DJ and the couple are in the same room, so when the DJ press the "mood" button, it plays his playlist that matches the specific part of the evening. This has two benefits: it helps set the wedding mood for the couple and offers songs relevant to that part of the evening. The couple have on his screen a ''like'' button to add in live the played song at his playlist.
COUPLE SCREEN
2.COMPLETE YOUR MUSIC STYLE
Now that the DJ has divided the evening into different parts, the bride-to-be can select the desired music style for each part of the evening. This allows the DJ to understand the couple's music preferences and propose songs they will love.
It is also possible to suggest specific songs to the DJ, which helps them gain a better understanding of the couple's music preferences or to choose one specific song if the couple already know the song he wants for the bride entrance for example (possible for the part of the wedding that needs only one chosen song).
DJ SCREEN
4.BEFORE ''MUSIC LOVE''
''WeddySong'' offers the DJ playlists and songs tailored to the couple's preferences, in addition to his own playlists. Now, it's time for the DJ to select which songs and playlists he will send to ''MusicLove'' (an additional mobile app based on the Tinder system). The couple will swipe and match songs with each other to add them to the final playlist.
COUPLE SCREEN
3.BUILDING THE PERFECT PLAYLIST
When our couple choose a music style for a particular part of the wedding, the DJ receives a notification and can begin building the perfect playlist for that segment of the evening.
5. ''MUSIC LOVE''
Our couple have completed all the ''music style'' and sent it to the dj.
Now it's time for him to add the song proposed by the DJ to the final playlist! ''MUSIC LOVE'' is an additional mobile app based on the Tinder system. The couple will swipe and match songs with each other to add them to the final playlist.
6.VALIDATE
This is the last step!
Here you can see all your matched song with your partner and validate/edit them together.
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